Multicultural & Multilingual Marketing
We design and manage advertising strategies, audience targeting, social media initiatives, and campaigns informed by cultural context and consumer behavior.

MCOM is a Japan-based multicultural communications company connecting businesses, local governments, and organizations with international communities across Japan. We go beyond translation to develop clear, culturally informed communication that builds understanding and trust.
About MCOM
MCOM serves communities in Japan, particularly Brazilian, Filipino, and Vietnamese residents, through marketing, media, creative production, events, and telecommunications services.
With more than a decade of operating experience as MCOM, and market expertise developed over more than 33 years in the Japanese-Brazilian community, we help businesses, public agencies, and organizations communicate accurately and effectively with international residents and customers.
Our approach starts with context, not word-for-word translation. We consider cultural values, daily life, and how each audience accesses information, then adapt messaging to feel relevant, natural, and credible.
Our Business
From strategy and content development to distribution and on-site promotion, we offer coordinated solutions for reaching international audiences in Japan.
We design and manage advertising strategies, audience targeting, social media initiatives, and campaigns informed by cultural context and consumer behavior.
We create multilingual content for websites, social media, flyers, brochures, editorial features, recruitment campaigns, and other channels.
Our production services cover concept development, scripting, filming, editing, multilingual subtitles, and distribution planning for corporate, recruitment, product, and social media videos.
Through our own media outlets, we share news and practical information with international residents and connect organizations with relevant audiences.
We support event planning, venue operations, booth design, product sampling, audience outreach, registration campaigns, digital promotion, and performance reporting.
We provide internet and mobile telecommunications services for international residents in Japan, supported by multilingual customer service.
Owned Media
Effective communication requires more than producing content. Our owned media and community connections help bring messages to the audiences they are intended to reach.
Japão Aqui publishes Japanese news, practical living information, disaster preparedness guidance, public-service updates, local news, and product information in Portuguese for Brazilian residents in Japan.
Japino TV shares news, everyday information, community events, regional updates, and information about products and services for Filipino residents in Japan.
Annual Print & Digital Media
Guia Japão Aqui is a free annual guide published for Brazilians living in Japan. Written in accessible Portuguese, it brings together practical information for people preparing to move to Japan, recent arrivals, and long-term residents. Its aim is to support independent, well-informed daily living. Readers can also access a digital edition via QR code.
The 2026 edition highlights education and technical careers, including professional development, qualifications, and pathways to career growth in Japan.
Facebook follower counts and screenshots reflect June 2026 and may change. Guide specifications refer to the 2026 edition.
Official Data / Market Context
Japanese government data show continued growth in the number of foreign residents and international workers. As this market expands, companies and public institutions need communication that is both multilingual and culturally informed. MCOM helps address that need through planning, creative services, media, telecommunications, and expertise in recruitment-related outreach.
As of June 30, 2026 | Published October 16, 2026
The Immigration Services Agency reported 4,281,026 registered foreign residents as of June 30, 2026, a record high at the time of publication. The chart below compares year-end figures for 2023–2025 with the June 2026 figure.
The number of foreign residents has risen substantially in recent years, creating greater demand for culturally responsive services and communication.
Source: Immigration Services Agency of Japan. Figures for 2023–2025 are as of December 31; 2026 is as of June 30 and was published October 16, 2026. Reporting periods differ.
Brazilian and Filipino communities are among the established international populations in Japan that MCOM serves.
Source: Immigration Services Agency (June 30, 2026; published October 16, 2026). This is a selected group of countries relevant to the discussion, not a ranking of the five largest populations.
The international market in Japan extends beyond consumers. Foreign-national employment continues to expand, making multilingual communication relevant to recruitment, onboarding, and employee retention.
Data reviewed October 17, 2026. The line chart compares December 2023–2025 with June 2026; country figures are as of June 2026 and employment data are as of October 2025. Reference dates differ. Chart figures are rounded for display.
As Japan’s international resident and workforce populations grow, organizations need more than translated messages. They need insight into cultural backgrounds, practical circumstances, and media habits. MCOM combines owned media, creative production, events, telecommunications, and recruitment-related expertise to help build meaningful connections.
Our Strengths
We consider people’s values and lived experiences alongside language to create messages that resonate with their intended audience.
Our media outlets, social channels, and community relationships provide practical ways to distribute content to the right audiences.
Strategy, copywriting, design, video, advertising, print, and events can be coordinated as one project.
Our long-standing community relationships inform recommendations grounded in local circumstances and firsthand feedback.
Events & Community Engagement
From 2017 through 2019, MCOM played a leading role in planning, organizing, and producing Phil Fiesta Tokai, a cultural event connecting Filipino communities with Japanese society. The event brought together live entertainment, food, cultural programming, and opportunities for businesses to engage with the community.

July 30, 2017 | Kariya Industry Promotion Center
The inaugural event featured Filipino culture, music, and cuisine, along with community activities and programs for children.

July 28–29, 2018 | Hisaya Odori Park, Nagoya
The second edition in Nagoya featured live performances, cultural exchange, and the Happy Shoes donation initiative for children in the Philippines.


November 2–3, 2019 | Edion Hisaya Plaza, Nagoya
The third edition featured Filipino and Japanese performers, cultural programming, participating businesses, and community-focused initiatives.
The images shown are historical event posters. Company names, sponsors, and supporting organizations are credited as they appeared at the time and do not imply current commercial relationships or endorsements.
Phil Fiesta Tokai also provided a platform for Happy Shoes, an initiative supporting children in the Philippines.
Explore the Happy Shoes Initiative ↗Happy Shoes is a community initiative through which supporters in Japan work with local groups in the Philippines to provide shoes to children. Activities dating back to 2017 also included support for school water and sanitation facilities and the broader learning environment. The spirit of this work later informed Happy Gol, an initiative supporting children in Brazil. The videos below document activities from 2017, 2018, and 2019.
A video record of the initiative in the Philippines.
Watch on YouTube ↗Video highlights of the community activities.
Watch on YouTube ↗This video documents improvements involving school water tanks and handwashing facilities.
Watch on YouTube ↗Note: The articles below also describe later activities undertaken by other participating organizations; they should not all be attributed to MCOM.
Happy Gol Project
Happy Gol is a community initiative connecting Japan and Brazil through soccer. It aims to support children in Brazil with soccer footwear and related assistance while expanding their opportunities to participate in sports and explore educational and vocational pathways.
The initiative seeks to support children’s soccer activities in Brazil through cooperation with CFZ (Zico Football Center) in Rio de Janeiro.
The Brazilian Chamber of Commerce in Japan (CCBJ) published an article about Happy Gol. It discusses project organizer Milton Muranaga, patron Zico, and a promotional video featuring Brazilian soccer players who previously played in Japan’s J.League.
Source: Brazilian Chamber of Commerce in Japan (CCBJ), article on Zico and Brazilian soccer players promoting Happy Gol.
Read the independent article or watch the project’s promotional video.
Read CCBJ Article Watch Promotional VideoCorporate Philosophy
To connect Japanese and international businesses with multicultural communities in Japan through thoughtful multilingual communication, creating opportunities for business, mutual understanding, and sustainable growth.
To be a trusted multicultural communications company for both organizations and consumers in the fields of community-focused marketing, media, and telecommunications.
Company Information
Drawing on our understanding of multicultural markets and our capabilities in media, production, and telecommunications, MCOM helps organizations build meaningful connections with international communities.
Connect with the multicultural market in Japan
Whether you want to reach international customers, attract talent from overseas communities, or communicate essential information to foreign residents, MCOM can help you develop a practical approach suited to your goals.